Father Christmas enters the social media age

Father Christmas has embraced social media by allowing one of his elves to have a Twitter and Facebook page.

Lumi, Santa’s right hand elf, is working hard with Santa in the run up to Christmas but takes time out of his busy day to post updates to his friends and followers about his daily activities at Santa’s Magical Kingdom.

As well as an exclusive insight into life as an Elf, friends and followers will also be treated to Christmas secrets, never before seen pictures of Santa’s Magical Kingdom and exclusive promotions to win tickets.

Find Lumi now on Facebook: www.facebook.com/lumitheelf  

or Twitter: http://twitter.com/#!/lumitheelf